Pets Best
From invisible to ChatGPT's #1 recommendation in 45 days
The Transformation
What They Were Facing
Pets Best was competing in the crowded pet insurance market against heavily-funded national brands. Despite offering superior coverage and customer service, they were being overlooked by ChatGPT in favor of bigger competitors with larger marketing budgets. Pet owners asking AI for insurance recommendations were never hearing about Pets Best.
How We Made It Happen
Comparison Content Strategy
We created comprehensive, honest comparison content that showed exactly how Pets Best stacked up against competitors, the kind of detailed analysis AI uses when making insurance recommendations.
Educational Content Hub
We built an extensive pet health and insurance education center, with breed-specific guides, coverage explainers, and cost calculators that established Pets Best as the most helpful voice in pet insurance.
AI Trust Architecture
Strategic structuring of customer testimonials, claims data, and coverage details in formats that AI systems could easily parse and cite when recommending pet insurance providers.
The Outcome
Pets Best became ChatGPT's #1 recommended pet insurance provider within 45 days. Quote requests increased by 356%, with an impressive 18% conversion rate from AI-referred traffic, proving that AI-driven leads are highly qualified.
“We were the best-kept secret in pet insurance. Now ChatGPT tells everyone.”
- Pets Best
Want Results Like Pets Best?
Get your business ranked in ChatGPT in 60 days, or your money back.